Week 9 EOC: Social Media

"Social media is the ultimate equalizer, it gives a voice to anyone willing to engage." (Social Branding,Martin pg 324) Our whole marketing strategy is heavily evolved around social media and using it to gain a following.  We will first send out our product to select fashion bloggers across the country as they post and share about the product it will begin to gain traction. "The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose.  the reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways." (Social Branding, Martin 64) While this is going on we will be building up our social media pages such as instagram, facebook, twitter, and snap chat.  we will share our satisfied customers content as well to show brand trust as people see repeat customers we will in turn gain new customers. We will also be creating how to videos on beauty regimes and how to create fun looks to match your choc lips. Social media overall is a great tool to utilize in the marketing and advertising world however you have to be aware of bought accounts and followers. Its important for brands to let their costumer get to know them, they don't want the usual business ad anymore they want customer business interaction.  Ashton Kutcher had stated in his TED talk on social media that, "one of the things I have grown immune to is the market crap on social platforms." What he is saying here is that people don't want company statistics they want to know WHO the brand is.