Marketing Mix: Price

"Successful marketing mixes have been carefully designed to satisfy target markets" (MKTG pg 27) Our target audience is more affluent so our product uses premium organic ingredients cost to make is a little higher than our competitors because we use the REAL ingredients not just flavorings and additives. Our price point is high for the beauty world putting us in the luxury brand category.  One tube of Choc lip balm retails for $18.99 and is the same size as a standard chapstick tube. "The price they set for each product depends mostly on two factors: the demand for the good or service and the cost to the seller for that good or service.