Business Objectives

“Carefully specified objectives serve several functions. First, they communicate marketing management philosophies and provide direction for lower-level marketing managers so that marketing efforts are integrated and pointed in a consistent direction. Objectives also serve as motivators by creating something for employees to strive for.”(MKTG, 9th Edition, 26).  The objectives of any business are a crucial component to have a successful business. Your objectives tell the consumer what your business is trying to accomplish this should be done thoughtfully as the point is to not confuse the consumer but blatantly saying what your business does
“By specifying objectives and defining the actions required to attain them, you can provide in a marketing plan the basis by which actual and expected performance can be compared." (MKTG, 9th Edition, 20) Choc's main objective is to provide a quality natural product that helps to combat skin cancer and promote good health.  We hope to establish ourselves as a brand that is set apart from the rest of the beauty products that try to mimic what we do but fail to do so.
“First, it is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. Second, marketing is an organization function and a set of processes used to implement this philosophy.”(MKTG, 9th Edition, 21)
At the end of the day the most crucial and simple of objectives that we stand for is customer satisfaction.  The consumer obviously needs to be satisfied with the product in order for it to sell so the goal is always to keep that customer happy and insure that they keep coming back to us.