"Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives."(MKTG, pg 28)
As stated before in a previous post we have an entire launch plan ready to go as soon as product is produced. We plan on harnessing social media and get the word out quickly about our new product that is unlike any other. By sticking to our main objectives I am confident the pre orders will roll in quickly and abundantly. "Implementation activities may involve detailed job assignments, activity descriptions, time lines, budgets, and lots of communication.Implementation requires delegating authority and responsibility, determining a time frame for completing tasks, and allocating resources."(MKTG, pg 29) We plan on continuously updating the product as needs are made brought to our attention from our customers. We will also continue to create new and creative marketing strategies partnering with clothing brands for fashion shows and pop up shops.
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