When the product first launch we plan on giving out a few hundred samples to the top fashion bloggers across the country, we want to create a buzz on social media about the effects and benefits of our product. We then will start to take pre orders until our first batch is ready. Upon completion we will ship directly from our warehouse to the consumers home. This not only is more efficient but is also very cost effective, “Also, marketing costs may be lower when there is only one product to promote and a single channel of distribution.” (MKTG pg 27) Because of our target market we feel online sales driven from one location will not only be effective but quicker, we cut out the middle man and handle everything in house. “Place, or distribution, strategies are concerned with making products available when and where customers want them.” –MKTG Page 28.
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