Week 8 EOC: Creative Content

For my creative content I created a magazine campaign ad for our pre orders.  I set up a shoot in Corona Del Mar, California with one model, one photographer, one make up artist, and one hair stylist.  I even created the prototype lip balm to use for the shoot . This ad would be used as a campaign and would be sent to various magazines.  we would also use this image for advertising on instagram and facebook. "A person's buying decisions are also influenced by personal characteristics that are unique to each individual, such as gender; age and life cycle stage; and personality, self-concept, and lifestyle. Individual characteristics are generally stable over the course of one's life" (MKTG, page 108) In this shoot i really wanted to capture who are target market was so we picked a young girl in her 20s to represent the brand so that our target market could relate. i also wanted to capture this outside in nature since the lip balms primary function is a sunblock, the beach was the perfect setting as it showed the product in its perfect use.