Week 10 EOC: Benefits vs. Features

Webster dictionary defines benefits as, "an advantage to be gained or profited from" ( Webster pg. 93)I can confidently say that the brand and product is beneficial in many aspects. Our brand is very unique there is nothing that can come close to the quality product we produce. many are out there but they are clearly missing the bar but not using the real natural ingredients. Webster defines features as, "a distinctive attribute or aspect of something." (Webster 279)The features of our product is a natural sunscreen lip balm made from chocolate the benefits of protecting your skin can literally be life saving as skin cancer is on the rise across the globe.  We need proper protection and our product offers that while remaining 100% natural cruelty free and of course delicious! "A market-oriented organization recognizes that different customer groups want different features or benefits. It may therefore need to develop different goods, services, and promotional appeals."(MKTG, page 11) Another benefit of our lip balm is the most obvious, its a moisturizer and an alternative to the chemically filled lipsticks and lip glosses on the market today.