Business Mission Statement

A mission statement is a crucial component to any successful business. According to the book, my mission statement "should focus on the market or markets the organization is attempting to serve rather than on the good or service offered."(MKTG, 9th Edition, 21) and establish  "...boundaries for all subsequent decisions, objectives, and strategies."(MKTG, 9th Edition, 21) With that said, our mission statement is as follows; Here at Choc our number one priority is supplying an all natural and effective sun resistant lip balm that not only protects but also tastes as good as it smells. Skin cancer effects thousands of people everyday we have made it our goal to help combat that fight by making a product that block out the rays while retaining moisture in your lips.