Marketing Mix: Product

“Customer value is not simply a matter of high quality. A high-quality product that is available only at a high price will not be perceived as a good value, nor will bare-bones service or low-quality goods selling for a low price.” (MKTG Page 7) At Choc our price is not set high for just any reason, we use organic non GMO ingredients.  We pride are selves in the high quality standard each tube of Choc lip balm has. They are also not tested on animals and are vegan friendly.  We try to be as green as possible by doing so we do not cut corners and will pay a little extra to produce a better product. “The key to consumer purchasing lies beyond labels proclaiming sustainability, natural ingredients, or “being green.” Customers want sustainable products that perform better than their unsustainable counterparts.” (MKTG Page 6)  As stated before our product is as green as possible we only source from fair trade countries and manufacturers that are constantly innovating to be more sustainable to produce our product. We have even implemented a recycle that gives our consumers 1 free Choc Lip balm for every 5 containers returned empty. We want to reduce our waste so promoting the turn in program allows us to cut a huge source of waste that would end up in land fills.“Companies have set up online communities with the sole purpose of getting feedback and ideas from teens.” MKTG Page 55
As the product becomes more popular we plan to listen to customer feedback so we can take any of the criticisms and improve the product to better satisfy our customers which is ultimately our goal