Think about those brands that you purchase from over and
over, even when there are cheaper options out there. Do you usually fly on a
particular airline? Do you buy your coffee from the same place every morning?
Do you recommend a specific restaurant whenever out-of-towners ask for
suggestions? Often, the reason we stay loyal to brands is because of their set
of values. The best brands strive to combine physical, emotional, and logical
elements into one exceptional. Barnabas Clothing is inspired by the work
the Living Room International organization continues to do in Kenya.
According to their website, “The Living Room International is a non-profit
organization based in Western Kenya that provides comprehensive care to those
men, women and children living with HIV/AIDS or other life threatening
illnesses. Their vision is to be a community that honors life and offers hope
and they do so by becoming family to those that are dying.” (Barnabas) The
organization has a 26 bed inpatient hospice facility that allows them to
provide compassionate medical, emotional and spiritual support for the patient
in their final days of life. “The environment and atmosphere is that of a home
- everyone is welcome, everyone is loved, and everyone belongs.” (Barnabas) No one is left to face their pain or fears
alone. Outside of the facility, the staff also makes home visits, bringing
critical care and compassion to house-bound patients. In addition to hospice
care, the Living Room is a training institute on HIV/AIDS prevention and in
collaboration with other organizations provides education and resources to the
surrounding community. Barnabas Clothing donates a portion of ALL sales to
Living Room International. I have to note that it is quiet incredible and
inspiring researching and finding multiple clothing brands whose sole purpose
of existence is to give back.
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